Why Companies Are Ditching SAP Commerce Cloud and Magento for commercetools

Why Companies Are Ditching SAP Commerce Cloud and Magento for commercetools

E-commerce is no longer a “set-it-and-forget-it” operation. Businesses today face constant pressure to scale, innovate, and deliver seamless experiences across multiple channels. Legacy platforms like SAP Commerce Cloud and Magento, while once reliable, are struggling to keep up. Their monolithic architecture, high maintenance costs, and lack of flexibility are holding businesses back in a rapidly changing digital landscape.

That’s where commercetools comes in. By embracing a headless, cloud-native approach powered by the MACH principles—Microservices, API-first, Cloud-native, and Headless—commercetools is helping companies break free from outdated systems and unlock a future-ready e-commerce stack.

Legacy platforms weren’t built for the future of e-commerce. commercetools provides the agility that today’s businesses need to grow.

Let's dive right in.


Flexibility and Customization

commercetools is built on a composable architecture, allowing businesses to select and integrate best-of-breed solutions tailored to their unique needs. Unlike monolithic platforms such as SAP Commerce Cloud and Magento, which often impose rigid structures, commercetools empowers companies to design flexible and scalable systems.

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commercetools enables headless commerce, seamlessly integrating with front-end frameworks, apps, and IoT devices for rapid adaptability.

Scalability and Performance

Graph of commercetools having linear growth and performance while SAP and Magento are falling behind

One of the key differentiators of commercetools is its cloud-native approach. Unlike SAP Commerce Cloud, which evolved from a legacy on-premise solution, commercetools was built for the cloud from the ground up.

Feature commercetools SAP Commerce Cloud Magento
Cloud-native architecture Yes Partially No
Scalability High Moderate Low
Customizability High Moderate Low

Advantages:

  • Automatic scaling to handle traffic spikes.
  • Reduced downtime due to robust, distributed infrastructure.
  • Faster deployment of new features and updates.

Headless Commerce: Future-Proofing for the Digital Age

commercetools leads the charge in headless commerce by decoupling the front-end experience from the back-end systems. This enables unparalleled flexibility for businesses to innovate across customer touchpoints.

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Traditional platforms like SAP Commerce Cloud and Magento, though capable of supporting headless features, were not built with a headless-first approach.
Capability commercetools SAP Commerce Cloud Magento
Headless capability Full Partial Limited
Flexibility High Moderate Low

Why headless matters:

  • Faster updates to front-end systems.
  • Enhanced user experiences with personalized, device-specific designs.

Speed and Agility in Development

commercetools’ microservices-based architecture accelerates development by allowing teams to work on independent components without affecting the entire system.

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Cargo Crew used commercetools to swiftly implement personalized product recommendations. This enhancement improved their purchasing experience with 24/7 online ordering and increased customer satisfaction while reducing costs.

How Adding Features Compares:

  • commercetools: A business looking to add a personalized product recommendation feature can deploy it as a standalone microservice. This process takes just a few days, ensuring rapid delivery without impacting other system components.
  • SAP Commerce Cloud: Due to its monolithic structure, adding such a feature requires extensive coordination between teams, along with prolonged testing and deployment phases, often stretching into weeks.
  • Magento: While open-source flexibility is an advantage, technical debt and dependency conflicts can lead to delays and performance bottlenecks, making feature implementation cumbersome.

Better Total Cost of Ownership

Tip of Iceburg show Purchase Cost & Bottom is with Hidden Costs for Customzation/Maintenance/Hosting

While SAP Commerce Cloud and Magento can be powerful, they often come with hidden costs related to customization, maintenance, and hosting. commercetools minimizes these costs by allowing businesses to pay only for the services they need. Its cloud-native, versionless architecture eliminates infrastructure and maintenance costs, with maintenance, hosting, and updates included in the subscription, ensuring fewer surprise expenses.

Companies like Volkswagen Group and Audi have used commercetools to streamline operations, offering seamless digital purchasing and service capabilities.

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Volkswagen utilized commercetools to create a unified digital storefront for , parts, and services across its brands, enhancing customer experiences and reducing overhead costs.

In contrast, SAP Commerce Cloud often incurs higher TCO due to ongoing maintenance, upgrades, and customizations. Its reliance on Azure can also limit cloud flexibility, increasing long-term operational costs. For businesses requiring deep integration with other SAP systems, these costs might be justifiable, but for those seeking more adaptability, the expenses can accumulate significantly.

Key benefits at glance:

  • Reduced maintenance costs due to cloud-native infrastructure.
  • No costly upgrades or patches.
  • Pay-as-you-go pricing model ensures cost efficiency.
  • Versionless architecture simplifies operations and eliminates unexpected expenses.

Seamless Integration with Other Systems

Visual showing commercetools ability to integrate easily as it is API-first

commercetools excels in providing API-first flexibility, enabling effortless integration with a wide range of third-party systems, including CRMs, ERPs, and marketing platforms.

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Whether you use SAP S/4HANA, Salesforce, or HubSpot, commercetools allows businesses to create a best-in-class tech stack tailored to their needs.

So, you’re not locked into a single ecosystem and can adapt quickly as your business evolves!

SAP Commerce Cloud integrates well with SAP ERP systems, offering stability and centralized control for businesses deeply invested in SAP’s ecosystem. However, this approach can limit flexibility and make it harder to adapt to changing needs or integrate with non-SAP tools.

In contrast, commercetools’ API-first flexibility allows seamless integration with diverse systems, enabling rapid adaptation and innovation. For businesses seeking agility, commercetools is the clear choice, while SAP Commerce Cloud suits those prioritizing consistency within an SAP


Innovation and Future-Proofing

MACH - Microservices, API-First, Cloud-Native, Headless

commercetools leads the way in enabling businesses to stay ahead of the curve with its adherence to MACH principles—Microservices, API-first, Cloud-native, and Headless.

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These principles empower companies to innovate without being held back by the rigid structures of traditional platforms.

Whether it’s integrating new payment methods, launching unique front-end experiences, or scaling globally, commercetools ensures businesses can adapt to shifting customer demands and market trends seamlessly.

On the other hand, platforms like SAP Commerce Cloud and Magento often require extensive system modifications or significant updates to implement new features or adapt to emerging trends. This process can be time-consuming and disruptive, slowing the pace of innovation. commercetools eliminates these challenges, offering a modern, flexible framework designed for businesses that prioritize agility, scalability, and long-term adaptability.


As e-commerce evolves, businesses need platforms that enable agility, scalability, and innovation. While SAP Commerce Cloud and Magento have been reliable, they may struggle to meet the demands of today’s fast-paced digital world.

Commercetools, with its MACH principles, offers the flexibility to adapt, innovate, and grow. It’s a modern solution designed to help businesses reduce complexities, integrate seamlessly, and stay competitive in the digital age.

Are you ready to scale your business? Build a future-proof headless e-commerce with commercetools Our team will work with you to create the optimal setup for your online store. Schedule a Consultation Now!