How To Elevate Your Brand ... and Become More Successful

How To Elevate Your Brand ... and Become More Successful

Do you know who Stefani Joanne Angelina Germanotta is? No? Well, that is none other than the superstar Lady Gaga. She is known for her crazy and fancy outfits, incomparable and bizarre character, and amazing performances. But what has Lady Gaga to do with this blog post? She is a great example of how to make yourself known with an outstanding uniqueness! And that is what we want to talk about today.

As a small business owner, freelancer, or startup, one of the biggest challenges you may face is how to elevate your brand. With so much competition out there, it can be tough to stand out and get noticed. However, there are several strategies you can use to help make your brand more visible and appealing to potential customers. This is for you, if you are a startup owner or freelancer with few customers or if you're in a slump. In this blog post, we'll take a look at some tips and tricks that can help you take your brand to the next level. First up: Be one of a kind!

Table Of Content

  1. How To Create Uniqueness
  2. How To Gain New Customers
  3. How To Present Your Brand Online The Best Way Possible
  4. Conclusion

How To Create Uniqueness

One of the most important things you can do to make your brand bigger is to create uniqueness. In other words, you want to make sure that your company stands out from the competition. This can be done in a number of ways, such as by offering a unique product or service, using a distinctive logo or branding, or developing a unique brand voice that resonates with your target audience. Here are some tips to elevate your brand:

Man standing in front of a projector that throws yellow light at him, spelling "ESCAPE THE ORDINARY".
Photo by Dollar Gill / Unsplash

Create a Unique Brand Story

Creating a unique brand story that resonates with your target audience on an emotional level is a key part of building a successful brand. To really connect with your target audience, it's important to tell a narrative that includes the company's history and its mission. This story should highlight the values of the company and give the audience an insight into what makes it unique. This way, you can emotionally appeal future costumers.

Additionally, you could use visuals to bring the story to life in an interesting way. Use a website and/or social media profile where customers can see the real you and let it look interesting. If you need help with designing, choosing and implementing such visuals, hit us up!

Here are three awesome examples of a great and unique brand story:


Screenshot from the Notion Homepage, three illustrated people working on computers.
Notion Homepage 

We like: What makes Notion a strong and known brand? Their visuals and simplicity. The graphics are cute and creative and the information provided is reduced to the bare essentials. Their black and white color scheme with some bright colors as highlights is something that is typical Notion.

React Native

Grey and white background, light blue font showing a logo and "React Native".
React Native Homepage

Truly unique: React Native is one of the most used tool to build apps. Their success is partly thanks to the easy navigation of their software which is reflected on the homepage. They keep it simple, with calming colors and not too much text, but a catchy header. Big bonus: If you look at the very top, they are sending a clear signal of solidarity to show what their business philosophy and values are.


Screenshot for a website. White background, five screens with different colorful designs, header spells "What will you design today?"
Canva Homepage

Great brand story: Canva is a design platform for people with or without design expertise. What you can see on their website is, that they strongly focus on - what else - design! They show big and smaller designs in different colors and styles. The white background highlights the designs even more and it speaks for itself that there is barely text on the homepage.

How To Redesign Your Brand

If your brand isn't resonating with your audience, it may be time to consider a redesign. This can involve anything from updating your logo and branding to revamping your website or social media profiles. A fresh, modern look can help attract new customers and give your brand a much-needed boost. You can always get inspiration from social media trends, apps (such as Pinterest), or even your competition. Take a closer look at designs and trends that a lot of people really like and focus on your very own way of implementing them to your brand. That's the way to go for the best brand redesign!

Create a Bond With Your Costumers and Partners

Make sure that every touchpoint of a customer's journey with you, from initial contact to purchase and beyond, is satisfying and memorable. To do this, focus on providing timely customer service, creating a user-friendly website or app, offering personalized discounts and promotions, sending out newsletters, making satisfaction surveys, and more. Check on your customers from time to time to stay in touch and in their minds. These efforts will help ensure that customers remain loyal to your brand for the long term.

Show them who you are and tell them what you stand for!

How To Gain New Customers

The most efficient way to make your brand bigger is for sure gaining new customers. There are several strategies you can use to do this, such as by

  • offering promotions, giveaways or discounts to new customers
  • hosting (virtual) events regarding relevant and current topics
  • attending or hosting networking events
  • using social media to reach a wider and more diverse audience

You can also consider partnering with other businesses or influencers in your industry to help promote your brand to a new audience.

Gain New Customers Through Networking - The Importance of Networking in Business

Networking is an invaluable tool for small business owners. Taking the time to build relationships with other business owners, potential clients, and influencers in your industry can open up new opportunities and provide you with valuable insights. Networking can also help you find potential customers, partners, or employees. Building a strong network of contacts allows you to leverage their knowledge, resources and experience. Even if someone is not in need of your service or product right now, they will remember your authentic and unique brand and contact you later or - even better - recommend you to others.

A couple and three persons having a chat, standing in front of a wooden table with beverages on it.
Photo by Antenna / Unsplash

Different Types of Networking

There are several different types of networking that you can use to help grow your brand, such as attending industry events, joining online groups or forums, or reaching out to potential partners or customers directly. Try to show your best self and what you are proud of! As long as you stay loyal to your values, people will recognize and remember you.

How To Present Your Brand Online The Best Way Possible

In today's digital age, having a strong online presence is essential for any brand. To make your brand bigger, you'll need to ensure that your website, social media profiles, and other online channels are appealing, innovative, and always up to date. This can involve anything from using eye-catching graphics and videos to developing unique content or keeping customers on track about your current and already done projects.

Make Your Online Presence Appealing and Innovative

So, we already know: An appealing and innovative online presence can be incredibly beneficial for businesses looking to expand their reach and build their brand. An attractive website, vibrant social media profiles, and engaging content can all help draw potential customers in and boost customer loyalty. To really stand out from the crowd, you should take a look at these tips:

Website Design

A well-designed website is essential for creating an online presence that appeals to potential customers and helps build a strong brand. It should be visually appealing, easy to navigate, and include interactive elements that provide an engaging user experience.

SEO Strategies

SEO (Search Engine Optimization) strategies can help ensure customers can find a business easily online. Ensuring that content is optimized for keywords, regularly updated, and properly structured will help boost its visibility in search engine results.

White background, three letters with different patterns and colors spelling "SEO".
Photo by Merakist / Unsplash

Pay-per-click (PPC) advertising platforms such as Google Ads can be an effective way to get noticed quickly by potential customers. Setting up a PPC campaign with well-crafted ad copy, targeted keywords, and strategically placed ads can help to drive traffic to a business’s website.

Social Media Marketing

Creating and managing social media accounts is a great way to reach a large audience in an engaging manner. Posting regularly on Instagram, LinkedIn, Facebook, Twitter, and other platforms with interesting content can help to build relationships with potential customers. Additionally, social media is an effective way to monitor conversations about your business and to respond quickly to any customer service needs or complaints.

Content Marketing

Creating quality content such as blog posts and videos can help to build a larger online presence for a business. Content with helpful information on topics related to the services or products offered by a as business can attract visitors to a website. Additionally, this content can be shared and liked on social media sites, thus helping the business to reach an even wider audience. Regularly creating useful content for customers is a great way to demonstrate expertise within an industry and help establish trust with potential customers.

Show yourself!

Customers are more likely to contact you if they get the feeling that they already know something about you and your brand. To present yourself on a professional and at the same time personal level, you can introduce yourself and your team with images and some information on your website and social media profiles. Another great way to express yourself and the way you work is with showcases and success stories. Show potential clients how you handle projects and the way you work. By showing what projects you are proud of, you will convince others of you and your brand.


Making your brand bigger requires a comprehensive approach that includes everything from creating uniqueness and redesigning your brand to gaining new customers, making your online presence appealing and innovative, and networking effectively. By using these strategies, you can help take your brand to the next level and achieve the success you've been dreaming of. Good luck!