From POCs to Full Migration: Proving Storyblok for Redcare’s European Shops

Redcare Pharmacy needed a modern CMS to unify their European online shops while ensuring scalability, flexibility, and seamless performance. To address their concerns, we proposed starting with a proof-of-concept (POC) using Storyblok to demonstrate its capabilities. This approach built stakeholder confidence and paved the way for a full migration from WordPress to Storyblok.

Setting the Stage: Redcare Pharmacy’s CMS Challenges

During the initial phase, Redcare’s CMS challenges became evident:

• WordPress Limitations: A fragmented setup across 6-7 tenants made management cumbersome.
• Scalability Needs: Redcare required a flexible CMS capable of supporting rapid growth across multiple markets.
• Defining Success: Together, we established clear success criteria for the POC, aligning it with their business objectives.

Why Start with a POC? The Approach Explained

Starting with a POC offered Redcare the opportunity to validate Storyblok’s capabilities while minimizing risks. It allowed us to:

• Mitigate Risks: Validate Storyblok’s potential to handle multilingual content and support a scalable infrastructure before committing to a full migration.
• Address Challenges Early: Identify potential issues and refine the migration roadmap.
• Build Confidence: Deliver tangible results that assured Redcare’s stakeholders of Storyblok’s effectiveness.

The POC focused on:

1. Designing and Implementing Three High-Priority Landing Pages: These pages were selected to represent key user journeys and test critical functionalities.
2. Collaboration and Timelines: The project plan emphasized seamless collaboration between internal teams and MVST, with clearly defined timelines.
3. Technical Execution: A deep dive into the tech stack demonstrated how Storyblok’s API-driven architecture integrates with modern tools to create flexible solutions.
4. Challenges and Solutions: We addressed hurdles, including legacy system compatibility, and showcased impactful before-and-after visuals and metrics of the landing pages.

Key Successes from the POC

• Improved Page Performance: Significant improvements in page load speeds were achieved through Storyblok’s integration with static site generators.
• Seamless Multilingual Support: The POC successfully tested Storyblok’s ability to manage localized content efficiently for multiple European markets.
• Streamlined Content Management: Storyblok’s intuitive tools empowered Redcare’s internal teams to create, edit, and publish content without developer assistance.
• Visual and Measurable Impact: Before-and-after comparisons of the landing pages showcased improved design, faster load times, and increased engagement metrics, solidifying the POC’s success.

From POC to Full Migration

With the POC proving Storyblok’s effectiveness, Redcare committed to a full-scale migration. Here’s how we executed the transition:

1. Prioritizing High-Value Pages: We started with critical pages like the homepage, product pages, and landing pages.
2. Phased Rollout: Implemented a step-by-step migration to avoid disruptions.
3. Continuous Collaboration: Worked closely with Redcare’s teams to align with their goals and market needs.
4. Thorough Testing: Ensured migrated content met performance, usability, and SEO standards.

The Results: A Unified and Scalable Solution

Redcare’s transition to Storyblok delivered:

• Unified Management: A single CMS managing content across European markets.
• Enhanced Performance: Faster page loads and improved user experiences.
• Scalability: A future-proof system capable of supporting growth.
• Empowered Teams: Greater control over content management, reducing time-to-market.

Your Next Step: Learn Strategic Migration in Our Webinar

Join us as we explore how to start with a POC and transition to a full migration seamlessly. Gain actionable insights from Redcare Pharmacy’s Associate Director of Onsite Growth, who will share their experience working with MVST to migrate from WordPress to Storyblok. Discover how strategic planning and collaboration made their project a success.

Don’t miss this opportunity to learn how POCs can pave the way for transformative migrations. Sign up here to secure your spot!